Our handcrafted makeup is made in small batches using primarily natural, organic, high quality ingredients that are ethically sourced. We strive to be free of the most damaging synthetic chemicals, parabens, and sulfates. Unlike mass produced makeup, we emphasize customization we hear directly from all of our customers of all ages and walks of life, not from a small, single audience focus group. Our batches are made small, so you always have fresh makeup with the latest innovations in skin care vs a 5 year shelf life where new innovations are delayed or take time to get into manufacturing. Additionally, we emphasize sustainability and use only materials that are either recyclable or made from recycled materials. We have over 50% of our products packaged in glass, which can be refillable.